03/06/08

Interpack 2008: Tailor-made Label Solutions


tesa Bandfix AG at Interpack 2008 Trade Fair

Appealing and unique packaging provides a competitive edge in today’s marketplace to win over customers. Tailor-made label solutions from tesa Bandfix AG, the Swiss leader in technology for self-adhesive labels and labeling technology, opens up a wealth of new opportunities in package design.

tesa Bandfix AG at Interpack 2008

tesa Bandfix AG at Interpack 2008

Innovative printing and special finishes are used to manufacture high-quality decorative labels for the cosmetics sector, food and nonfood items, and chemical and/or technical products. Whether metallic colors, in the no-label look, or with a 3-D effect – tesa Bandfix labels make for a striking product presentation at the point of sale.

There is a variety of on-pack promotional labels to boost sales. These labels can mean achieving the match-winning points for your business, for example in the context of the 2008 European soccer championships. Multi-page folding brochures with lucky numbers and scratch fields provide excitement and, additionally, offer ample space for attractive product presentation. Special two-layer labels can include stickers or bonus points for contests or customer loyalty programs. Self-adhesive tattoos and stickers with glitter and shine effects are desirable collector’s and trading items and are an excellent choice as advertising space or as effective ambassadors for events and for campaigns.

To complete our range of label solutions, tesa Bandfix offers a wide variety of functional labels such as tamper-evident seals, sealing and resealable labels to be used on bags for food or wet wipes. The sealing labels can be designed to include a tamper indicator and thus provide comprehensive protection for the consumer. Where labeling and declaration requirements dictate greater communication, two-layer labels are the ideal solution.

The tesa Bandfix product range also includes special safety seal labels. With their tamper evident seals, they protect packages from unauthorized opening in the logistics chain as well as protecting pharmaceuticals packaging, shopping bags at airport duty-free shops, and retail packaging on store shelves. All of the safety seals have one thing in common: When someone attempts to open the package, they display a logo that says “Opened” and the package can no longer be sealed.

tesa Bandfix’s special manufacturing process for customer-specific label solutions distinguishes itself markedly from other competing products. tesa Bandfix is the only label printer capable of applying the required adhesive to the label directly during the printing process. This highly efficient production process for film labels offers numerous advantages for the customer.

For example, the thickness of the material can be selected as required, even beyond the range of standard thicknesses. The printed image is protected from scratching and migration by reverse printing. The offset printing process results in printed images of photographic quality. No lamination is required for transparent labels. The inline adhesive coating provides definite cost advantages and allows for non-dependence on raw material suppliers. In addition, a partial adhesive coating is possible, for example for glue-free tabs.

Based on this sophisticated technology, tesa Bandfix has succeeded in achieving growth figures substantially above market average. tesa Bandfix is now presenting its broad range of label solutions at the Interpack 2008 trade fair in Düsseldorf with the motto “experience innovation, develop solutions, shape the future.” Come visit us and experience state-of-the-art examples in the areas of product decoration, promotion, and functional labels at our booth, number A11 in Hall 7.

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